Designed the brand identity for THC soda brand Odder, created by Wild State Cider, in-house working at Day Job. The client wanted a unique look that would stand out on shelf when competing against competitors that mostly shared a common look. We created something unique that is both intriguing and trustworthy in an almost scientific way.

Created a playbook of design systems for both Arizona Hard Tea and Arizona Hard Tea with Vodka. Designed alongside David Chathas at Day Job, we built out potential usecases involving layouts, type treatment, textural treatments, asset creation made out of preexisting assets including the swirly background gradients made out of the can images themselves, as well as textural thresholded elements made out of treated pack imagery.

Billboard OOH campaign ideation and layout design for QUO. Design in-house at Day Job with designers listed above. Client wanted something that was inline with their isometric illustration style from their brand system for an eye-catching first major OOH campaign.

Website design for luxury dog food brand Golden Child. Extrapolated design system created by Day Job to create a high end ecommerce shopping experience.

For the album cover of Caamp's "Copper Changes Color," I embraced a vintage design aesthetic that captures the essence of nostalgia and warmth. Using a palette of earthy tones and textured elements, I crafted a cohesive look that translates seamlessly across vinyl, CD, and cassette formats. The design features hand-drawn illustrations and retro typography, evoking a sense of timelessness that resonates with the band's indie folk roots. This aesthetic was also extended to their website, ensuring a unified brand experience across all platforms.

Creative directed a 360 rollout for retro indie producer and musician Sam Evian, including album layouts, adapted for vinyl, CD, and cassette. Extrapolated this system to design and develop a website using Webflow, as well as designed tour merch to be sold through ecomm as well as on tour.

Designed the layout for printed and digital album media including vinyl, CD, and cassette. Using an archival photo of one of the band members' mom for the front cover, the rest is designed in a vintage summer camp aesthetic which was also extrapolated for merch and live show elements.

Billboard OOH campaign ideation and layout design for TBPN for their Emmy consideration campaign. Design in-house at Day Job with designers listed above. Extrapolated design from greater design system also created by Day Job.

Designed and developed a simple e-commerce solution for a playful, retro chocolate company. Extrapolated designs from their brand identity created by Henock Sileshi (HK) and adapted it for the web with the goals of conversion and customer education.