MELT - Album Packaging Layout
art direction & graphic designer
Extrapolated themes from the record, building out the visual story being told of upstate new york, 1970s summer camp, and religious undertones to build out a visual identity that feels simultaneously both deeply nostalgic and modern.
Cover image of band member's mother taken by legendary 1970s camp photographer Andy Sweet was used as a foundation for the world of the album's typography, colors and the rest of the imagery taken by photographer CJ Harvey.
Textural photo treatment using pulpy paper textures and muted colors communicates the vintage aesthetic of the campaign.
Dark sky blue, spring green, and off-white create an analogous color palette that matches the summer themes of the campaign and feels harmonious.
Minimal plant vectors combined with a maximial script font logo create a juxtaposition of childish simplicity and mature complexity.
