Sam Evian - Plunge Album Campaign
Creative director & graphic designer
Client was looking for a fully retro 1970s-inspired album campaign look designed around the instruction manual of his vintage recording console. Using a cover photo taken by Josh Goleman and interior Super 8 stills taken by CJ Harvey that ooze nostalgia.
Main colorway is a red + yellow that evokes a strong and stimulating energy that reflects the energy of the music itself. It boldly goes against most modern album design influences just as the music uses fully vintage recording techniques and sensibilities.
Back of vinyl made in simplistic style, using instruction manual-inspired numbers to show track order as well as a roughly cutout portrait of Sam made to feel like it was cut out by hand with scissors.
Interior sleeve features a wall of Super 8 stillframes taken by CJ Harvey showing the people, the setting, and the feeling behind the music. Client wanted to invoke feelings of an era before computers.
