Graphic Designer

Urban Outfitters

Served as a dynamic in-house graphic designer at Urban Outfitters for a three-month contract, where I contributed on a diverse range of design projects spanning both print and digital mediums.

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Role

Designer

Client

Urban Outfitters

Areas

Design, Marketing

Background

Extending The Established Brand

Working at Urban Outfitters, I crafted a variety of assets including print and digital media designs for marketing campaigns used both in-store and online, designing graphics for the apparel line and creating visually engaging in-store wall displays. Some of my standout designs were selected for printing and distribution across all Urban Outfitters locations, showcasing my ability to align with the brand's aesthetic while bringing fresh, innovative ideas to the table.

Worked directly with the senior and associate Creative Directors, Victoria May and Ian Rousey respecitively, on bringing these graphics and assets to life.

Platforms Used

• Figma
• Photoshop
• In-Design
• Illustrator
• After Effects

BDG Shirt Holiday Campaign

Shirt design selections for BDG holiday campaign featuring vintage sports themes, americana, and western. These three above designs were selected for printing and distribution across all Urban Outfitters locations.

BDG Shirt Holiday Campaign - Alternate Options

These designs, while not selected for the final campaign, showcase more of the exploration done on these same themes as the shirts above.

Kimchi Blue Wall Displays

Textural wall background for use on Kimchi Blue in-store displays. These displays were made up of modular, smaller prints used in different directions to create soft, glowy, textural backgrounds for the clothes to be displayed on. The floral design on the right was already in-use in stores across the country, and I extended the design to the left side using the same color gradients, hidden, subtle textures and graphics, and other techniques to allow the store team to refresh the displays while still using the modular pieces that were there already.

Kimchi Blue Wall Displays - Alternate Options

Promotional Poster Layouts

Two different examples of poster layouts made for print that were printed for promotional use across Urban Outfitters in-store event boards as well as on the URBN headquarters in Philadelphia.

Miscellaneous Back To School Graphics

Spread of different styles and graphics for Back To School 2024 promotional materials. For use in store window displays, on email marketing blasts, digital promotions and more. Used themes of college dorms, high school notebooks, classrooms, and spring season to assist in bringing this campaign to life.